Cold telephone calls are categorized under which marketing strategy?

Cold telephone calls are categorized under telemarketing because this strategy involves contacting potential customers directly over the phone to promote products or services. Telemarketing allows businesses to reach a wide audience and initiate conversations with prospects who may not have previously expressed interest. This method can be a proactive approach to generate leads and can include various techniques, such as cold calling, where unsolicited calls are made to individuals.

The other options represent different marketing strategies. Premium and incentive strategies typically focus on offering bonuses or added value to encourage purchases. Outdoor strategies refer to marketing tactics that utilize physical outdoor advertising, such as billboards. Discount programs involve selling products or services at reduced prices to stimulate sales and attract customers. Each of these strategies serves distinct purposes and utilizes different channels compared to the direct outreach approach of telemarketing.