In what way can a company demonstrate its commitment to customers?

A company can demonstrate its commitment to customers by offering rewards for referrals, as this creates a direct incentive for customers to engage with the brand and share their positive experiences with others. This strategy not only strengthens customer loyalty but also encourages existing customers to actively promote the company to their networks, indicating that the company values and appreciates their support.

By implementing a referral program, the company shows that it is dedicated to cultivating relationships and is committed to rewarding loyal customers for their advocacy. This approach not only enhances customer satisfaction but also builds a community around the brand, where customers feel recognized and valued for their contributions.

The other options do not reflect a commitment to customers. Reducing service staff typically leads to increased wait times and a decline in service quality, which can frustrate customers. Prioritizing profit over customer satisfaction often results in a disconnect between the company and its customers, potentially leading to dissatisfaction and loss of business. Lastly, avoiding feedback from customers indicates a disregard for their opinions and needs, which undermines trust and suggests that the company is not truly invested in improving the customer experience.