What is a customer persona?

A customer persona is defined as a semi-fictional representation of a company's ideal customer. This concept is rooted in marketing and customer experience strategies, where businesses create detailed profiles based on data and research to better understand their target audience.

By integrating demographic information, behavior patterns, motivations, and pain points, companies develop personas that encapsulate who their ideal customers are, what they desire, and how they make buying decisions. This helps businesses tailor their products, services, and marketing efforts to meet the specific needs and preferences of their customers more effectively.

The other choices do not accurately describe a customer persona. An actual customer in the database refers to real individuals who have interacted with the company, which does not encapsulate the broader strategic representation that a persona provides. A tool for analyzing customer feedback focuses on different aspects of customer insights rather than representation, and a list of customer complaints is limited to negative experiences rather than a comprehensive view of an ideal customer.