What is necessary to ensure that products and services reach the intended customers?

To ensure that products and services reach the intended customers, it is essential to engage in market research. This process involves gathering, analyzing, and interpreting information about a market, including information about the target audience, competition, and industry trends.

Market research helps businesses understand the needs and preferences of their customers, allowing them to tailor their offerings and marketing strategies accordingly. By identifying who the intended customers are and what they value, businesses can effectively position their products and services in a way that aligns with customer expectations.

Follow-up, while important in customer service, typically pertains to ensuring customer satisfaction after a purchase, rather than the initial targeting and reaching of potential customers. In contrast, meeting or analysis may play roles in operational processes, but without the foundational insights provided by market research, organizations could struggle to effectively reach their desired audience.