What term describes potential customers responding to your marketing campaign?

The term that best describes potential customers responding to your marketing campaign is "voluntary sales." This term suggests that customers are actively choosing to engage with the product or service as a result of the marketing efforts. This engagement can take various forms, such as inquiries, requests for information, or actual purchases.

In a marketing context, voluntary responses indicate that the campaign has successfully reached its audience and that the customers have shown interest based on their own motivations and decisions. This reflects a positive outcome of marketing strategies, where the communication resonates with the target demographic and encourages them to take action.

While the other terms may relate to sales in different contexts, they do not accurately capture the scenario of customers responding positively to a marketing initiative as "voluntary sales" does. The focus here is on the initiative taken by the customers in response to marketing efforts, highlighting their willingness and interest.