Which of the following is a common sign of an engaged customer?

The choice involving repetitive purchases and positive referrals is a common sign of an engaged customer because it indicates a strong connection and loyalty to the brand or product. Engaged customers are those who not only buy products consistently but also feel confident enough in the brand to share positive experiences with others, thereby referring friends or family. This behavior reflects trust and satisfaction with the product or service, suggesting that the customer sees real value in it and has a good relationship with the brand. Their willingness to make repeat purchases also highlights that they find the product or service meets their needs effectively, further solidifying their engagement.

In contrast, frequent complaints suggest dissatisfaction, which does not reflect engagement but rather indicates potential issues that need to be addressed. Non-participation in surveys demonstrates a lack of interest or investment in providing feedback about the brand, pointing to disengagement. Similarly, inactivity on social media can signal that a customer is not engaged with the brand's community or content online, further indicating a lack of interest.